Adobe & Avid attract FCP-defectors with special discounts

When I began publishing my FCP-exodus articles last year, even some other ProVideo Coalitionmagazine writers thought and commented that my words were an exaggeration. However, now some of them are defecting from Final Cut Pro, and several other award-winning editors are doing the same. Part of the enticement to jump ship are the special crossgrade pricing being offered by Adobe and Avid, and part is the fact that they need either features which are currently missing in FCP X and/or the need to import FCP 6/7 projects in their new editor. In this article, I’ll round up the crossover pricing from Adobe, Avid, and SingularSoftware, which has reversed its prior policy based upon this new era of turmoil in video editing tools. I’ll also offer some quotes from editors who have moved or declared intentions to move. Read the rest here…