Adobe’s power and market share increases while Flash wanes
On April 5th, 2010, I published the article Will Adobe’s new Mercury technology provoke a sudden exodus from Final Cut Pro to CS5?. At that point, the title was still a question. Since then, NAB 2010 came and went without a word from Apple regarding the potential future of Final Cut Pro and Final Cut Studio. Apple’s complete silence on this topic seems to indicate that Apple is much more focused on the consumer market, especially their mobile devices, and no longer on professional applications and hardware. This is further revealed by Apple’s continuing release of MacBookPro 13” and 15” models without ExpressCard34 slots, which is now offered exclusively in the 17” model… and by the complete lack of direct eSATA ports on any Apple laptop. In the meantime, Adobe has already shipped Premiere CS5 for both Mac and Windows. As stated previously, CS5’s Mercury engine can handle multi-layers of H.264 raw footage in real time very gracefully. (CS4 can also do that, although not nearly so gracefully.) Based upon private e-mails and conversations with editors yesterday, the exodus from Apple’s Final Cut Pro to Adobe’s Premiere CS5 for many began yesterday. Read the rest here…
